Reflections

My thesis development has come a long way since the beginning of the quarter and I am so glad I took this course before my grad review. Initially the thought of developing and researching a thesis topic was very overwhelming. I had research topics within design but could not form an idea of a written thesis for such a visual program. The projects, exercises and discussions have been an enormous help it getting me moving in the right direction and have even inspired some new directions in my research direction. One of the things I enjoyed most was conducting the interview. To be able to connect with a designer working and creating the things that inspires you is really amazing. Listening to their process makes you look deeper at their work – you begin to see the references that inspired the design and the details that a broader audience may have missed. Hearing about the map that served as the background for the Army uniforms was great. Had I not read about Justin LaRosa before and interview him, I would have just seen it as a map. Now I know the historical significance of it and what it meant to the players and the students of West Point.  I have also enjoyed seeing the topics of my classmates evolve and being inspired by their process and approach to research.
I am excited to continue my research and further develop my topic. Since sports based design is an area a plan to pursue professionally, I want to keep a well documented record of all my findings so I can share the experience with potential employers and designers who are working in this area.

GRDS 761 Visual Presentation from Britt on Vimeo.

Coming together…I hope

I feel I have a better direction for what I want my thesis to communicate. The written Investigation really helped me focus more on what I really want to say. I know I still need to work on the structure of the thesis and will be meeting with someone next week to help me do this. Since they work in sports and have a background in English I feel they would be a big help. As for the thesis, this is what I have so far:

Nostalgia in graphic design is more than the application of sepia tones, faded images and vintage type – it can extract from the past to create authentic visual and emotional experience for present audiences. By developing a process framework that outlines effective use of nostalgic components, sports-based designers will have a better understanding of how to create experiences that will suit the present audience while honoring and preserving the past histories they represent.

What I want to do with this thesis is essentially create a framework based on my research, case studies of effective campaigns , and interviews with sports based designers that would help create successful designs that use nostalgic images in the present day designs. I shared some of the brands I have been researching throughout the quarter. I am working to understand the different layers of the projects – what worked, what did not work – to build a guide designers could use for their work. One of the elements I have found that seems to be common in successful campaigns is a foundation of solid research and the importances of preserving the history of the visual elements while making them relevant and appealing to a new generation of viewers. As I worked on the investigation, read through the course notes and viewed the examples sent out last week I started thinking about the visual component of the thesis. I am still planning out the concept but the idea is to take the finding of my research and apply it to an older, discontinued sports brand. Using research methods from the thesis I would like to revive an event, team/franchise for the present day audience. I would have to consider element such as the original history, social climate during the time the brand was operational as well as the elements that would need to be preserved verse updated.