I feel I have a better direction for what I want my thesis to communicate. The written Investigation really helped me focus more on what I really want to say. I know I still need to work on the structure of the thesis and will be meeting with someone next week to help me do this. Since they work in sports and have a background in English I feel they would be a big help. As for the thesis, this is what I have so far:
Nostalgia in graphic design is more than the application of sepia tones, faded images and vintage type – it can extract from the past to create authentic visual and emotional experience for present audiences. By developing a process framework that outlines effective use of nostalgic components, sports-based designers will have a better understanding of how to create experiences that will suit the present audience while honoring and preserving the past histories they represent.
What I want to do with this thesis is essentially create a framework based on my research, case studies of effective campaigns , and interviews with sports based designers that would help create successful designs that use nostalgic images in the present day designs. I shared some of the brands I have been researching throughout the quarter. I am working to understand the different layers of the projects – what worked, what did not work – to build a guide designers could use for their work. One of the elements I have found that seems to be common in successful campaigns is a foundation of solid research and the importances of preserving the history of the visual elements while making them relevant and appealing to a new generation of viewers. As I worked on the investigation, read through the course notes and viewed the examples sent out last week I started thinking about the visual component of the thesis. I am still planning out the concept but the idea is to take the finding of my research and apply it to an older, discontinued sports brand. Using research methods from the thesis I would like to revive an event, team/franchise for the present day audience. I would have to consider element such as the original history, social climate during the time the brand was operational as well as the elements that would need to be preserved verse updated.